Hi David, my name is Chloe, I’m the Product Owner for the business.gov.au website that you’ve linked above. Thanks for the positive feedback about our Starting a Business Guide!
When updates are made to the site, we share them on our own channels, including the business.gov.au newsletter, our social media followers and with other business-related government agencies. These include the ATO, ASIC, the Department of Jobs and Small Business and our state-based business stakeholders who talk to businesses on the ground. We also reach out to other media platforms and business influencers to get them to help us spread the word about the new tools and resources.
The team also put a lot of energy into ensuring that the site has strong SEO, so that those searching in google (e.g. ‘starting a business in Australia’) can find us easily.
Thanks for highlighting that NEIS providers would also benefit from receiving these updates. We have added them onto our contacts list!
Please feel free to get in touch if you have other feedback to pass on: DECT@industry.gov.au