Google are unifying their analytics/advertising platforms into Google Marketing Platform

Hey everyone!

So Google recently announced that starting July 24, 2018, they’re unifying their analytics and advertising platforms into a single brand: Google Marketing Platform. This won’t replace the Google Analytics 360 Suite which we run training for and perform analytics on with but I figured it was worth a mention.


@Adam Are State Government agencies able to piggyback on your 360 arrangement?

Hi James - unfortunately no - the GA360 whole-of-government contract the DTA holds and maintains is only available to federal government agencies. If you have more questions about it you can email them to;

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