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Content design with Sarah Richards: 2 day course for government (Sydney): 7 Nov 2019 to 8 Nov 2019

We’re very excited to let you know that Sarah Richards (Content Design London) will be running her 2-day content design course, just for government people, in DTA’s Sydney office!

Sarah Richards is the leader of the content design movement, and was inaugural head of content at GOV.UK.

This is an amazing opportunity to get trained by a world-leading expert in content design and strategy. She literally wrote the book on content design.

Please note that DTA are not running this event, it is just happening in our space, so we’ll pass on any questions to the CDL team.

If you would like to attend please email and CDL will send the Eventbrite ticketing details to you.

You need a government email address to register for this event.

Content design: 2 day course for government (Sydney) $1250

Thursday 7 November 2019 at 10:00 - to - Friday 8 November 2019 at 16:00 (AEDT)

Digital Transformation Agency (DTA)
Level 12, 280 Elizabeth Street
Surry Hills, Sydney

The Digital Transformation Agency (DTA) co-Lab team will be welcoming Sarah Richards from Content Design London to run her 2-day content design training for government staff.

This is a course for anyone working for government in Australia who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content.

For an explanation about content design, please see Sarah Richards’s content design vs editorial blog post.

This is also a chance to connect to peers, pick up new ideas and be part of government digital transformation.

We look forward to seeing you there.

-Sarah, Jools and the DTA co-Lab team.


By the end of this 2-day course you will:

  • be able to write in a way that works with how humans read - the most efficient way of getting your message across
  • know how to find and use the vocabulary your audience uses
  • have different methods of creating very targeted, user-focused content
  • be up to date with the latest research on digital user-behaviour
  • know how to have tricky conversations with data (perfect for getting sign-off)
  • have techniques to work collaboratively with others

Day one

  • Why call it content design - difference in formats, difference in skills
  • Content discovery: what it is and how to use it to make informed, user-centred content decisions
  • Find your audience’s vocabulary and mental models
  • User journey mapping
  • User needs: writing user stories and job stories - the difference between them and which to use
  • Structuring your page

Day two

  • Reading psychology
  • Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off
  • Content crits: why have one and we’ll run one
  • Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
  • Conversations with stakeholders using data
  • Dealing with legal

For more details on content design, visit the Content Design London blog at

Testimonials for this course in the UK from previous participants:

“Sarah is one of the best in the business. She truly believes we can improve lives with good web services, and her passion is infectious. You can’t leave her sessions and not feel like you can and must change the way things work. She’s certainly inspired me!”
–Persis Howe, Content Community Manager, Government Digital Service

“Content Design London are the absolute experts in the content and strategy industry that feels quite lonely at times. Absolutely worth travelling 8.7k km for – hello from San Francisco and thank you!”
–Katie Towne

“It has been a great two days and really helped me to understand the CD process better, after pretty much teaching myself what I knew so far. Activities were well-timed and kept the pace going. Great to be able to work on your own content. Has helped me gain direction in content I have been trying to write (literally) for years!”
–Helen Hill, Hippo Digital